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Tag Archives: ad
MEN WANTED for hazardous journey, small wages, …
This ad was placed in an English newspaper circa 1919 by explorer Sir Ernest Shackleton for one of his South Pole expeditions. Undaunted, roughly 500 adventuresome souls responded. Why was this ad effective? One might argue that it worked because … Continue reading
Posted in Entrepreneurship
Tagged ad, adventure, advertisement, crew, discovery, Ernest shackleton, explore, explorer, help wanted, hiring, HR, marketing, shackleton, ship, wreck
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