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Tag Archives: explorer
MEN WANTED for hazardous journey, small wages, …
This ad was placed in an English newspaper circa 1919 by explorer Sir Ernest Shackleton for one of his South Pole expeditions. Undaunted, roughly 500 adventuresome souls responded. Why was this ad effective? One might argue that it worked because … Continue reading
Posted in Entrepreneurship
Tagged ad, adventure, advertisement, crew, discovery, Ernest shackleton, explore, explorer, help wanted, hiring, HR, marketing, shackleton, ship, wreck
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What Is True Discipline?
I had a opportunity to hear one of the all-time great business writers and speakers, Jim Collins, this month. Author of business classics “Good To Great” and “Built To Last”, Collins was talking about his new book “Great By Choice” … Continue reading
Posted in Entrepreneurship
Tagged Amundsen, Built To Last, business, entrepreneur, explorer, Good To Great, Great By Choice, Jim Collins, money, Scott, Snow, success, weather
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