Tag Archives: marketing

MEN WANTED for hazardous journey, small wages, …

Posted on January 23, 2012 by Matthew Weiss

This ad was placed in an English newspaper circa 1919 by explorer Sir Ernest Shackleton for one of his South Pole expeditions. Undaunted, roughly 500 adventuresome souls responded. Why was this ad effective?  One might argue that it worked because … Continue reading →

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Can You Judge A Book By Its Cover (Part 2)

Posted on May 23, 2011 by Matthew Weiss

I finished “Marketing [Even More] Outrageously Redux” and can now confidently write (at least in this instance) that you can judge a book by its cover.  In part 1 of this post, I explained how I purchased a business book … Continue reading →

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Can You Judge A Book By Its Cover? (Part 1)

Posted on April 25, 2011 by Matthew Weiss

I just judged a book by its cover.  Of course, by “judging”, I mean that I plunked down $16.95 plus tax to buy it.  I wasn’t in the market to buy a book.  In fact, I have dozens sitting in … Continue reading →

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Bad Networking Vs. Good Networking

Posted on March 24, 2011 by Matthew Weiss

I had the privilege of being the opening speaker at the Sixth Annual Small Business Summit earlier this month and delivered a take-home value session on marketing. The audience was engaged and asked great questions. Following my session, literally dozens … Continue reading →

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A Cost-Less Way To Make Your Business Remarkable

Posted on December 1, 2010 by Matthew Weiss

Question:  How does an ordinary diner get people to line up to pay $20 for a hamburger?   Actually, I should add how does a diner do this without costing themselves any additional monies? Well, Ellen’s Stardust Diner located at 1650 … Continue reading →

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How My Colonoscopy Created A Buzz

Posted on May 23, 2010 by Matthew Weiss

Like many of you, I regularly update my Facebook status and send tweets via Twitter.  Yesterday morning I hesitated, however, about sharing with my Facebook friends my main activity for the day … a colonoscopy.  What will my friends think?  … Continue reading →

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Standing Out In The Crowd

Posted on March 15, 2010 by Matthew Weiss

While time and effort must often be expended to stand out in a crowd, it sometimes takes just one simple, creative idea to get yourself noticed. My friend Mike Doheny, recently applied for a marketing job at Yahoo!   He really … Continue reading →

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